WWE’s origins can be traced back as far as 1952 when Roderick James “Jess” McMahon and Toots Mondt created the Capitol Wrestling Corporation Ltd. (CWC), which joined the National Wrestling Alliance (NWA) in 1953. McMahon, who was a successful boxing promoter, began working with Tex Rickard in 1926. With the help of Rickard, he began promoting boxing at the third Madison Square Garden. It was not the first time McMahon had promoted wrestling cards, as he had already done so during the 1910s.
In November 1954, McMahon died and Ray Fabiani, one of Mondt’s associates, brought in McMahon’s son Vincent James. The younger McMahon and Mondt were very successful and soon controlled approximately 70% of the NWA’s booking, largely due to their dominance in the heavily populated Northeast region. In 1963, McMahon and Mondt had a dispute with the NWA over “Nature Boy” Buddy Rogers being booked to hold the NWA World Heavyweight Championship. Both men left the company in protest and formed the WWWF in the process, awarding Rogers the newly created WWWF World Heavyweight Championship in April of that year. He lost the championship to Bruno Sammartino a month later on May 17, 1963, after suffering a heart attack a week before the match.