The Ivory Tower development team includes former Eden Games employees, and is receiving assistance from Ubisoft Reflections. The game plans to use the new consoles’ social and cooperative play features. On 13 August 2014, Ubisoft confirmed that the game will be released on the Xbox 360 the same date as the other versions, with Asobo Studio leading the development and Ivory Tower, Ubisoft Reflections and Ubisoft Shanghai providing support.
The Crew used Babel as its video game engine modified with Ivory Tower’s proprietary tools.
On 21 July 2014, Ubisoft released a closed beta of The Crew on the PC for a limited time only. The beta allowed players to play a portion of the story-driven missions in the Midwest and East Coast and free roam the entire United States of America at their own pace. Cars and a variety of other things such as driver levels and specifications for cars were limited. The second closed beta for PC took place from 25 to 29 August 2014. A PlayStation 4 and Xbox One console beta was released on 30 September 2014. Another closed beta for PlayStation 4 and Xbox One took place on 6 to 10 November 2014. An open beta for Xbox Live and PlayStation Network members also took place from 25 to 27 November 2014.
An expansion for the game, titled The Crew: Wild Run, was announced at E3 2015 during Ubisoft’s press conference. Introducing new vehicles to the game, the Wild Run expansion is set to be released on November 17, 2015.